When you take into consideration the sheer number of people that only use Facebook, you can begin to understand the importance of social media marketing to engage a vast target audience. Social profiles can also play a role in exposure on major search engines such as google, bing, and firefox. These profiles are appearing in search results when consumers are looking for brands and products. Developing a social presence may serve to improve your placement in these results as content is crawled by the search engines.

Many believe that social media sites are just as influential as television ads, if not more so. From a single 140-character post on Twitter, you could engage thousands of people who are interested in your brand or message. What can be done to fine tune your own strategies for the future?

Don’t center your attention on just one social media outlet. Some of the biggest companies in the world have active profiles on nearly every social channel. The important thing to remember is how to maximize those sites regarding your industry. For example, using Pinterest to show foods from a restaurant is ideal. However, online service providers may have a harder time making Pinterest worthwhile. Find social outlets that best fit your organization.



The flexibility of our Digital Billboards allows you to change your message based on the day, time, weather, location, season, etc.