Quite simply video marketing is incorporating videos into your marketing campaigns whether to promote your company, product or service. Customer testimonials along with live event videos are becoming more and more popular as companies try to leverage rich media content into their marketing efforts.
Marketers can get a lot of mileage with just one video by incorporating it into all your marketing channels – from email to search to landing pages. Moreover, studies show that video can increase your Google ranking, conversions, open rates, click through rates and more.
The term “responsive web design” to indicate a web site that responds correctly when displayed on mobile devices. The viewer is not required to scroll through long lists and menus before finding the actual information being sought. All “above the fold” information is readily available. There is no need to have a second website for mobile devices. By using a single content base and a single code base, responsive web design can render consistent content to a variety of screen resolutions and device types.